Back in the day, the search feature on 
 the JB Hi-Fi site was a bit of a dinosaur and our customers told us that too. 


This was the first major feature we touched at JB. We knew customers who used the search feature on the site are three times as likely to buy as those who don’t. So it was a great way to showcase the value of UX. When you search ‘iPhone’, you don’t really expect to see iPhone cables or cases, do you!